While it varies by region, data shows that consumers can save 16–40% on groceries with whole-food plant-based diets and that vegetarians tend to spend $11–19 less each week than meat-eaters on average.

The perception that plant-based diets are more expensive is only true if the diet contains large quantities of alt-dairy and alt-meat products. When people hear ‘plant-based’ they tend to compare a $7 plant-based burger with $5 ground beef instead of $1.50 cans of beans or $2 bags of lentils.

According to data from Statistics Canada, the price of meat and dairy have gone up significantly more in the past decade compared to plant-based foods.