Avoid single/limited use and excess waste

• Avoid excess or impulse buying. Avoid fast fashion.

• Think quality of quantity — spend more upfront to save money over time.

• Use Zero waste stores that allow you to re-use containers.

• Say no to single use plastic when ordering food and shopping.

• Avoid excess packaging.

• Avoid cheap plastic party supplies and party favours and think about sustainability when wrapping gifts!

Choose sustainable options

• Avoid clothing made from synthetic fibres such as polyester, acrylic, nylon, and elastane as they are all made of plastic. More about natural and sustainable clothing here.

• Consider durability over single or short-term use. Prolong the life of what you buy through regular maintenance and repairing if possible.

• Buy local and Canadian — this decreases transportation emissions and supports Canadians jobs and businesses!

Choose experiences over things

• Collect memories and shared experiences over things.

• When buying gifts for others, give them experiences instead of more stuff.

Buy from companies taking action

• Buy from companies that are taking action to address carbon pollution, waste, and other environmental issues. These also tend to be companies that care about human rights, fair wages and equity. People, planet and profitability = sustainable prosperity.

• Be on the lookout for greenwashing, ie. companies that misrepresent or exaggerate climate action.

Think circular!

• The circular economy refers to a shift away from our take-make-toss growth model to one that keeps products in use for longer and indifferent forms.

• From a business perspective, this can mean manufacturing things with sustainability, repairability and re-use of materials in mind.

• From a consumer perspective this can mean so many things:

• re-using

• repairing or refurbishing

• recycling

• upcycling (making something new out of an old item)

• using tool-sharing libraries or borrowing

• going to libraries instead of purchasing books

• donating old items

• purchasing second hand

Quick tips:

Prolong the life of your electronics by a year or two (or whatever you can manage) rather than getting the latest and greatest as soon as it is available.

Consider buying some products in bulk and sharing/splitting the cost with others.

Use rechargeable batteries.

Donate furniture to designated stores like Habitat for Humanity

Some Stats

We are not on track yet but the shifts are happening in Canada and around the globe:

• As of 2026, 72% of the world's largest companies by revenue have at least one climate commitment and 51% have a net zero target.

• Canada's low carbon exports are growing nearly 2x as fast as all other exports

• 8 in 10 Canadians value a sustainable lifestyle

• 50% of Canadian consumers are buying more sustainable products than 5 years ago

Common Myths and Barriers

Businesses don't care about climate change

Companies big and small do care about climate change

Companies do care about climate change and are taking climate action. At least 45% of S&P500 companies have net zero aligned climate commitments. 1000s of companies big and small have climate action plans and net zero targets. Countless sustainable products have come on to the market to support your transition to sustainable living. You just need to look!

It’s not worth it to repair cheap clothes

Keeping the same clothes in rotation is the best thing you can do to reduce your carbon footprint

Mending a fast fashion item may mean spending what you paid for it, but in doing so you keep those clothes out of the landfill.

You can also learn how to make small repairs at home to keep costs down, including replacing buttons, fixing broken zippers, resewing loose seems, and hemming pants.

My choices don't matter

Consumer demand shapes what companies make, promote, and prioritize

Every time you buy the more sustainable option from companies taking action, opt for quality over quantity, avoid excessive plastic packaging, refuse less durable and/or more disposable items, buy things that can be repaired, or choose experiences over owning more stuff, you are putting pressure where businesses pay the most attention.

Policy drives systemic change but consumer behaviour fuels it.

People won't change their behaviour so what's the point?

People are changing their shopping behaviours based on sustainability including climate change

Plastic packaging and single-use bottles are everywhere and the tide won't change anytime soon

The tide is changing!

Places like Chile and the European Union have laws in place or soon to be in place that require retailers (including supermarkets) to offer a certain amount of beverages for sale in reusable packaging. And in countries like Mexico, Brazil, the Philippines, and Germany, refillable bottles are already widely used. More pressure is needed to bring refillable bottles to all markets.

Sustainable products are more expensive

They actually save you money in the long run

Yes, some eco-friendly products are more expensive than more popular non eco-friendly. However, they're often made to last longer, not to be thrown away after just a couple of uses. These products are also often made from renewable resources that meet key sustainability or green certifications to ensure they're made in a planet-friendly way.

Buying a reusable container will cost more than a disposable one, but you only need to buy it once (or every once in a while.)

And from a broader perspective, the damage done to the planet and all facets of the supply chain through pollution, unsustainable methods, and extreme weather is only raising the prices of everything. You might get something cheaper now, but you are only adding to price increases in the future.

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There is no good solution to replace single-use plastic bottles

The solution already exists: refillable bottles

Refillable bottles have been around since the 19th century and were how most beverages were sold until the 70s when they were replaced by single-use plastic in many countries around the world.

Where they exist, refillable bottle programs have over a 90% success rate for getting the bottle back, and each bottle can be reused up to 50 times.  

You have to go zero-waste to make an impact

Sustainability isn’t an all-or-nothing endeavour

Going zero-waste is incredibly helpful for the Earth, but a zero-waste lifestyle isn't achievable for everyone.

Making significant changes in your own life by adjusting your habits is enough. Reducing the amount of waste you create for the landfill does wonders. And you can always decrease your waste more over time.

Small steps matter and are easier to tackle than sudden, massive life-overhauling changes.

More myths and barriers here.